BBC Wildlife Fund
The BBC Wildlife Fund was a UK grant-making charity that aimed to raise awareness and funds for threatened wildlife and places through media campaigns. Since its first television appeal in 2007 until its closure in 2011 it funded 47 projects in the UK and around the world, including Livingstone’s fruit bat conservation in the Comoro Islands, Adonis blue recovery in Suffolk, and seahorse conservation in the Philippines. The projects they funded were united by a distinct ethos: involving local communities, highlighting often-forgotten species and habitats, and most importantly, a belief in positive action that produces tangible results.
Synchronicity Earth’s donation enabled the BBC Wildlife Fund to produce 30,000 fundraising packs for its ‘Wild’ 2010 campaign, with suggestions for schools, community groups, families and charities who wished to raise money for the Fund. This culminated in the ‘Wild Night In’ appeal which raised over £1 million to help sustain current projects and initiate new ones.