Vision, Mission & Values2022-08-30T10:30:18+00:00

Our Vision, Mission, and Values

Home-About Us-Vision, Mission & Values


A world in which biological and cultural diversity are valued, celebrated, and flourishing.


We bring conservation to life through our work, championing effective approaches and increasing funding for Earth’s overlooked species and ecosystems and the communities working to protect them.

Our Values

We do our best to live up to our values and to ensure we constantly reflect, learn and evolve in relation to them. The values below are deeply embedded in the work we do and the relationships we hold:


Our relationships are based on trust, listening to, and respecting the views of others, whilst recognising the limitations of our own knowledge and world views. We do our best to nurture trusting relationships with everyone we work with, especially our partners, to understand their needs and provide flexible, long-term support to help them achieve impact.


In all the work we do, we aim to be collaborative and open to sharing ideas, resources, and knowledge, working closely with others to amplify impact. We are constantly learning, reflecting on what works and what does not. We are not afraid to change direction if we believe that by doing so, we can have greater impact, and we also understand that our partners and donors sometimes need to do the same.


Ecosystems derive much of their resilience and strength from their diversity: in a similar way, the practice of conservation itself becomes stronger and more resilient when it embraces diverse peoples, ideas, voices, and approaches. We are committed to building a more equitable and inclusive conservation sector.


Central to our work is the simple act of caring. We care for our environment, for the intrinsic value of nature, for the relationships we nurture and the people we grow close to in our work: our colleagues, partners, supporters, and the communities we serve. Connected as we all are to nature – whether we realise it or not – and the people around us, we have a duty of care, both to future generations, and to our only home, the natural world that sustains us.


The complexity of the challenges we face calls for creative and imaginative responses. We innovate, constantly exploring new areas and spaces in which we can build support for a stronger movement in favour of biological and cultural diversity. We connect cultural champions, forward-thinking businesses, and philanthropists to help address the challenges of conservation in the world’s most biodiverse and threatened regions.

black and white image of parent orangutan hugging its child
Go to Top