Zoological Society of London

Synchronicity Earth has supported the Zoological Society of London (ZSL) for a number of years. Below are some of our historic partnerships.

  • In 2010, Synchronicity Earth funded the production of ‘Stories for our Children’ a book which depicted the projected trends for the state of the world’s environment to 2050, based on what is likely to happen if humanity continues to use the planet’s resources without modifying our behaviour.
  • In 2011, Synchronicity Earth provided funding for ZSL to hire an independent NGO coordinator for Selfridges ‘Project Ocean’. Selfridges ran this retail activism campaign from May 11 – June 12, 2011.  Project Ocean brought together artists, NGOs, scientists and leading members of the marine conservation community to raise mainstream awareness with an ambitious long-term view to making sustainably sourced fish the norm. With an exciting and ambitious long-term view, a dynamic window display on London’s main shopping street and a set of public events to raise awareness about marine conservation, Project Ocean aimed to raise and drive public awareness, change consumer habits, and make buying and eating sustainably sourced fish accessible and aspirational.  In the course of this campaign Selfridges and ZSL raised funds for Marine Protected Areas in the Philippines.
  • In 2012, Synchronicity Earth supported a new post at ZSL, for a Senior Policy Officer. The need for this post was evident due to the growing need to communicate effectively with political leaders and other decision makers, to help influence and inform policy impacting conservation. The remit for this post was vast – covering not only political engagement but also the need to build capacity, enable and increase public engagement, assist in the development of planning, monitoring and evaluation techniques and to build funding for ZSL conservation programmes.


At A Glance