This is Now
As part of our Biophilia campaign, we worked with Louis Masai to create This is Now, a mural art series around London featuring 10 UK species that are either extinct, threatened, or non-native. Its aim was to bring awareness of the extinction crisis home: what little wildlife we still have in the UK may soon be gone unless we change our relationship to the natural world. The campaign was featured on The Guardian Eco and The Evening Standard.
n. an appreciation of life and the living world; n. an innate love for the natural world, supposed to be felt universally by humankind.
In 2014 Synchronicity Earth launched its Biophilia campaign to mark 50 years of The IUCN Red List of Threatened Species. Since scientists first started documenting the state of all known species according to their risk status in the 1970s, the world has seen a rapid decline in wildlife. And while conservationists are bringing some species back from the brink, pressures on ecosystems are mounting: a concerted effort is needed to human society back into alignment with the living world and to re-connect people with nature.
Our Biophilia Ball celebrated the diversity of life on Earth through an immersive masked ball featuring handmade masks (representing 500 unique species from across 50 ecosystems); world music; dance; drumming; and an art exhibition and auction, containing works by established and emerging artists – each commenting on the relationship between humans and the natural world. The ecosystems were featured in a Biophilia book which compiles think-pieces with beautiful photography and illustration as a manifesto for Biophilia.