“People from a planet without flowers would think we must be mad with joy the whole time to have such things about us.”
~ Iris Murdoch
Isn’t it obvious? People generally do value the natural world. Whatever it means to them – whether their livelihood depends on it or it’s a stroll in the forest, a local park or garden or climbing Mount Everest, a dip in the sea, local lake or river, white-water rafting, snorkelling or diving a coral reef – few people can say that nature means nothing to them (even before we go into its rather useful capacity to provide the air we breathe, food we eat, water we need to survive and so on…)
So, if people do value nature, how is it that we are, on a global scale – there is no nice way to put this – trashing it and watching it disappear before our eyes? (we’re losing the diversity and abundance of species at a rate not seen since the last mass extinction event some 65 million years ago…)
While we support and fund amazing people around the world working on the frontline of some of the most urgent conservation challenges (link to programmes etc.), we realise that not everyone can be a conservation superhero. Even so, we stand by the idea that to be a nature-loving conservationist, you do not need a degree in conservation biology, or an encyclopaedic knowledge of the animal kingdom. You just need to value nature, which most of us do.