“The Earth is not ours. It is a treasure we hold on trust for future generations.”
We strongly support the intrinsic value of nature as our basic reason for doing conservation. It is our love for the wild species on this Earth, and the beauty of its natural habitats, that keeps us motivated every day to fight on behalf of nature.
In increasingly urban and technology-driven societies, we risk losing sight of the simple yet profound truth that our social, economic and spiritual wellbeing is deeply entwined with and dependent on nature. Nature is not a luxury, nor is it a resource or service merely to be exploited for human benefit.
We are nature. What we do to nature, we do to ourselves.
At the same time, our understanding of what we are doing to the Earth and the wealth of scientific knowledge at our fingertips has never been higher. Our capacity to communicate information and share ideas, experience and practice brings responsibility, but also hope. We believe that there is an urgent need to use this knowledge to promote greater understanding of the ties which bind us to the Earth’s natural systems – forests, oceans, freshwater – her species diversity and abundance which we all depend on.
At Synchronicity Earth, we aspire to be part of the change which turns the tide of ecological destruction.
“Synchronicity Earth has identified the dependence of humankind on the ecosystems and species with which we have coevolved. It provides a new knowledge-based approach to investing in the conservation and restoration of the Earth’s biodiversity, which ultimately is an investment in our future.”
Professor Alex David Rogers, Professor in Conservation Biology, Department of Zoology, University of Oxford
Stories from the field, interviews with our advisors and allies and deeper thinking.