Synchronicity Earth

Synchronicity Earth is a charitable foundation with an ambitious vision: a sustainable planet that values the interconnectivity and interdependence of all living things.

Looking back at projects

As our support for the Senior Policy Advisor post at The London Zoological Society (ZSL) comes to an end, we look back at how supporting this position has helped conservation.

Katherine Secoy successfully secured her position at ZSL as the Senior Policy Advisor in Jan 2012 and has since made significant progress on ZSL’s policy impacts and their fundraising targets.

Katherine has worked hard to raise the profile of ZSL through attendance at various conferences (including Rio+20, the World Conservation Congress and the Conference of the Parties to the Convention on Biological Diversity) and high-level meetings. This has helped to increase awareness of and profile the ZSL’s important conservation work both within the international conservation community and with national governments. Katherine has also contributed to improving the ZSL marketing documents and communication materials and, most importantly to allow their work to continue, she has streamlined and improved their funding proposals process. Part of this includes facilitating the production of a funding portfolio for ZSL’s key thematic conservation priorities, including: Tiger Strongholds, Accounting for Nature, EDGE, Protecting the World’s Mangroves, Protecting the World’s Oceans and Technology for Nature

It is vital for conservation organisations to have targeted streamlined approaches to raising necessary funds and to allow them to adhere to their identified priorities and to ensure they derive funding for activities where their strengths best lie. By creating this position, ZSL has reduced the time required to identify appropriate “calls for proposals” and complete the application process, as well as streamlining subsequent reporting requirements, thus maximizing time and money for conservation activities on the ground, such as protecting endangered tigers and mangrove habitats.

We are pleased to report that due to the success of this post, Katherine will continue her post for the next year and hopefully beyond.